Toyota, the Japanese automaker, is expanding its electric vehicle lineup, with the goal of offering 30 new fully electric models by 2030, according to Akio Toyoda, the company’s president.
Toyota Motor Corporation expects to sell 3.5 million electric vehicles globally by 2030, up from its previous projection of selling 2 million zero-emission hydrogen and battery electric vehicles per year worldwide by 2030, according to Mr. Toyota. Toyota now sells approximately 10 million vehicles per year throughout the world.
Toyoda has promised a complete lineup of electric vehicles, dubbed the “bz series,” which is short for “beyond zero,” that will be available in the coming years. The lineup will include sport-utility vehicles of all sizes, pickup trucks, and sportscars.
We have the ability to leave a beautiful planet and bring about many smiles for future generations,” Toyoda told reporters at a Tokyo showroom, where he was standing on stage with more than a dozen electric vehicle models that would be available in the near future.
It is clear from his comments that the company is committed to reversing its reputation as a laggard in the automotive industry’s transition to electric vehicles.
Toyota takes great pride in its role as a pioneer in hybrid technology, and more recently in the development of hydrogen fuel cells for automobiles.
Toyota, the maker of the Prius hybrid, Lexus luxury models, and Mirai fuel cell vehicle, wants to provide customers with a variety of choices, according to Toyoda.
Toyota, he emphasized, must respond to global concerns about climate change and carbon dioxide emissions.
Toyota CEO Akio Toyoda has stated that the company’s Lexus luxury brand will be completely electric by 2035 throughout the world. It hopes to achieve this goal by 2030 for the markets of the United States, Europe, and China.
Also on Tuesday, the company increased its investment in battery research and development from 1.5 trillion yen ($13.2 billion) to 2 trillion yen ($17.6 billion), up from 1.5 trillion yen ($13.2 billion) announced earlier this year.
Toyota estimates that it will invest 8 trillion yen ($70 billion) by 2030 in green technologies, which includes hybrid vehicles and other technologies.
Toyota announced plans to build a $1.3 billion electric vehicle battery plant near Greensboro, North Carolina, earlier this month. The plant, which will employ at least 1,750 people and begin production in 2025, will cost $1.3 billion.
Toyota’s “bZ4X” sport utility vehicle, which is powered entirely by electricity, will go on sale in select markets around the world next year.
Toyota is constructing a futuristic city near Mount Fuji with the goal of testing and demonstrating automated driving, renewable energy, and robotics for housing technologies.
Toyota, according to David Leggett, automotive editor at GlobalData, is attempting to prepare for the significant technological and societal changes that are on the horizon.
In an interview with The Associated Press, Leggett said that businesses must consider how demand will look in 10, 20, and 30 years’ time, as well as the pathways that will lead back to their business plans over a reasonably long time horizon.
When asked about his previous views on electric vehicles (EVs), Toyoda, an avid racing driver and the grandson of the company’s founder, admitted that he had previously dismissed them as “commodities.” However, he expressed enthusiasm for the vehicles that Toyota is developing.
“They are more secure, faster, and more enjoyable to drive. “I can speak from experience as a driver,” he said.